Kathy Lewton - 2015
Kathleen Lewton, is one of the most experienced professionals in the field of healthcare, public relations and marketing. She has worked with 40+ healthcare organizations, worked for 14 years as a senior executive at major PR agencies, (working with pharmaceutical, biotech and healthcare provider clients) and worked for six years as the principal of her own firm.
Lewton was the 2001 national president of the Public Relations Society of America (PRSA), as well as the author of Public Relations in Health Care: A Guide for Professionals, the only textbook of its kind (third edition now in progress).
Lewton received a bachelor’s degree from Illinois Wesleyan University,also where she is a member of the Board of Trustees. She also has a master’s degree from Northwestern University and a master’s in health care administration from the University of Minnesota. She has taught on the public relations faculty at Bowling Green State University and Quinnipiac University. She has also taught in continuing education at Northwestern School of Journalism.
Today, she is a principal of Lewton, Seekins & Trester, a consultng firm established in 2006 which provides strategic marketing, public relations and public affairs counsel to medical schools, academic medical centers, hospital systems and physician associations. LS&T’s three principals each have more than 40 years of experience in healthcare public relations and marketing, primarily in the provider sector.
During her career working for leading healthcare provider organizations, Ms. Lewton served as senior vice president for public affairs and marketing at Columbia-Presbyterian Medical Center in New York, and at University Hospitals of Cleveland, and similar positions at St. Vincent Medical Center and Flower Hospital-Crestview Center, in Toledo, Ohio. She spent five years in public relations at Bowling Green State University focusing on the basic sciences and began her career as a newspaper reporter in Illinois.
Lewton writes extensively on the role of public relations in healthcare organizations and American corporations. She has spoken to hundreds of conferences and corporate audiences, including being asked to speak to the prestigious Economic Club of Detroit in October, 2001, about the impact of the events of September 11 on the American populace. The trade publication pr reporter cited her as one of four “most admired” professionals in health care public relations, and Working Woman magazine profiled her as one of the “key people making news in hospital marketing." She was also the 1997 Lifetime Achievement Award winner from the Health Academy of PRSA and a winner of the Headliner, the highest award from Women in Communications, Inc. Her work has received dozens of awards including PRSA Silver Anvils, IABC Gold Quills and the American Hospital Association’s Touchstone Awards.
Katie Paine - 2016
Katie Delahaye Paine, aka The Measurement Queen (@queenofmetrics), has been a pioneer in the field of measurement for three decades. She has founded two measurement companies, KDPaine & Partners Inc., and The Delahaye Group. Her books, Measure What Matters (Wiley, March 2011) andMeasuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter, Measuring the Networked Nonprofit:Using Data to Change the World, is the 2013 winner of the Terry McAdam Book Award.
Her latest company, Paine Publishing is the first educational publishing firm entirely dedicated to making more Measurement Mavens. Its newsletter, The Measurement Advisor, is the industry’s most comprehensive source of information about best practices in communications measurement. In her consulting practices, she designs measurement dashboards for some of today’s most admired companies. Katie has also been a leading promoter of standards in the PR and social media measurement field, most recently as the initial organizer of The Conclave that released social media measurement standards.
She started the first blog and first newsletter devoted exclusively to communications measurement. In 2013, she was inducted intoPRNews’ Measurement Hall of Fame. She was named the Society of New Communications Research “Fellow of the Year” for her work in support of social media research.
More recently, Katie was named one of “25 women who rock social media” by Lee Odden’s prestigious Online Marketing Blog. In 2008, she was named one of PR Week’s Power Players for her advocacy of PR measurement. Her firm won both the 2009 and 2010 New Communications Award of Excellence for its breakthrough work in social media research.
Katie is a Senior Fellow and Advisory Board member of the Society for New Communications Research (SNCR). She was also an initial founder of the Institute for Public Relations Measurement Commission. She writes a regular column for PR News on corporate image and crisis communications and contributes to Communications World, PR Week, Business Marketing, and New Hampshire Magazine. She is also on the Advisory Board for the International Public Relations Research Conference (IPRRC) and serves on the Board of Trustees of Exeter Health Resources.
Katie Delahaye Paine, CEO, has been leading the charge for social and traditional media measurement for three decades. Her latest company, Paine Publishing, is dedicated to providing communications professionals the knowledge they need to measure what matters to their organization. Paine Publishing’s education, training, consulting, and publishing are designed to bring organizations into compliance with published industry standards.
Originally published in October 2012, the award-winning book, Measuring the Networked Nonprofit-Using Data to Change the World, written by Katie Paine and co-author Beth Kanter, became available via ebook copy in January of 2016. Additionally, Paine Publishing released the 2015 Handbook on PR Management, consisting of 74 pages on the latest PR measurement strategies, methods, insights, and tips. Also in 2015, Paine Publishing Katie Paine compiled more than 30 years worth of answers to the question: “what is PR worth” in 50 Shades of PR ROI.
Rob Flaherty - 2017
Rob Flaherty, is Chairman and Chief Executive Officer of Ketchum, one of the world’s top communications firms, with offices and affiliates in 130 markets in more than 70 countries. Flaherty was named Global PR Leader of the Year in 2016 by the International Communications Consultancy Organization (ICCO).
Flaherty leads Ketchum’s 19-member Global Leadership Council to guide the strategy, client service and performance of the agency. Ketchum was named Agency of the Year in 2012 by PR WEEK and is a finalist for 2017 Global Agency of the Year.
Since joining Ketchum in 1989, Flaherty has been involved in all aspects of the firm’s business, including having successfully led its largest office, one of its global practices and several of its largest client engagements. As a client counselor, Rob specializes in corporate positioning and issues management. He has helped companies prepare for and respond to challenging situations ranging from product liability and airline accidents to data breaches and antitrust litigation. He also has played a lead role in growing the firm’s client base. Flaherty became President of the agency in 2008, CEO in 2012 and today is one of the industry’s most sought-after client counselors.
Rob serves on the executive committee of the board of the Arthur W. Page Society and chaired its 2016 Annual Conference in London. He is on the Board of Trustees of the Institute for Public Relations and served as a senior judge of the Public Relations Society of America’s Silver Anvil Awards. He is the senior leader of the agency’s relationship with the World Economic Forum and a frequent facilitator at its annual summit in Davos, Switzerland. He also serves on the advisory board for Room to Read, Ketchum’s global pro bono partner.
Prior to Ketchum, Rob worked at Burson-Marsteller in New York. Prior to that, he was Director of Public Relations for the F.X. Matt Brewing Company in Utica, N.Y. He is a graduate of Utica College of Syracuse University.